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Magazines

Revue Française du Marketing (Juin 2017)

La RFM est la plus ancienne revue française de marketing. Elle occupe une placeéminente au sein des publications scientifiques en sciences de gestion, tant par sonaccréditation par la FNEGE et l'AERES, que par l' originalité de son...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2017
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Citation

, A. (2017a, June 01). Revue Française du Marketing (Juin 2017). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2017-


Research papers

Qualitative research

"Qualitative research is: a) an attempt to capture the sense that lies within, and that structures what we say about what we do; b) an exploration, elaboration and systemisation of the significance of an identified phenomenon; c) the illuminative...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Mary Goodyear
September 1, 1998
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Citation

Goodyear, M. (1998a, September 01). Qualitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-5336


Magazines

Marketing and research today (February 1990)

As we enter the final ten years of the twentieth century,this is an appropriate moment to look around us, todirect our gaze at issues more fundamental than techniques, or professional problems. Market researchersare often accused of being too...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1990
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Citation

B.V., E. (1990a, February 01). Marketing and research today (February 1990). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1990-


Research papers

Market segmentation

From the commencement of this seminar the question arose as to how to define the concept segmentation . The definition of concepts seems to me to be a basic duty. Doubtless there is a time when it is unnecessary, or even harmful. Such a case is when...

Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
June 15, 1970
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Citation

Durand, J. (1970a, June 15). Market segmentation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-segmentation